"THE FATHER OF PUBLIC RELATIONS": PROPAGANDA, SIGNED BY EDWARD BERNAYS
BERNAYS, Edward L. Propaganda. New York, 1928.
First edition of Bernays' Propaganda, signed by him, the controversial work n which he boldly proclaims the "conscious and intelligent manipulation… of the masses is an important element in democratic society," pivotal in developing "his lifelong dictum that everything is a matter of public relations, whether the individual knows it or not” (Manning, 24-5), in original gilt-stamped cloth. $11,500.