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1-800-99-BAUMAN

Business Profits and Human Nature

Fred KELLY

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Item#: 104760 price:$700.00

"ONE MAN OUT OF EVERY SO MANY PASSING ALONG THE STREET IS CERTAIN TO STOP AND BUY…"

KELLY, Fred C. Business Profits and Human Nature. How to Increase the First by a Knowledge of the Second. New York and London: G.P. Putnam's Sons, 1920. Octavo, original green cloth. $700.

First edition of this guide to taking advantage of human nature for maximum success in retail.

From lunchtime shoppers to watching the weather, this work offers a realistic guide to maximizing retail profits through the use of common sense, practical tricks, and a focus on human nature. The core of Kelly's method involves collecting data, tracking averages, and depending on the principle that customers will buy—one just has to be confident in their fully predictable behavior.

About-fine condition.

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Aquatint Copperplate process by which the plate is “bitten” by exposure to acid. By changing the areas of the plate that are exposed and the length of time the plate is submerged in the acid bath, the engraver can obtain fine and varying shades of gray that closely resemble watercolor washes. Although the name contains the word “tint”, this is a black-and-white printing process; aquatint plates can often be hand colored, however.
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Duodecimo (12MO) Smaller than an octavo, typically less than six inches tall; smaller formats, such as 24mo and 32mo, are uncommon.
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Wood-Engraving Engraving made with the graver or burin on the cross-section of a piece of boxwood; the harder wood and finer tools allow for more delicate, finely detailed images, while the block can still be set in the page alongside text and printed on the same stock as the text. While much older, wood engravings enjoyed an important renaissance in the late eighteenth century through Thomas Bewick and continued in popularity thorugh the nineteenth century.
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