Television (collection of materials from the first field demonstration)

TELEVISION   |   NATIONAL BROADCASTING COMPANY

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Television (collection of materials from the first field demonstration)

THE BIRTH OF TELEVISION: “AT LAST, TELEVISION IS OUT OF THE LABORATORY AND INTO THE FIELD”— THE FIRST FIELD DEMONSTRATION OF A “LIVE” TELEVISION PROGRAM, DOCUMENTED BY PRESS RELEASES AND ORIGINAL VINTAGE PHOTOGRAPHS

(TELEVISION) NATIONAL BROADCASTING COMPANY. Two original press releases on the first experimental broadcast of a television program, dated November 6, 1936. WITH: Collection of ten original 8-by-10 sepia-toned photographs. [New York: Radio Corporation of America], 1936. Altogether eight leaves printed on rectos; ten photographs; original NBC envelope. Housed in a custom clamshell box.

riginal press releases and ten vintage photographs surrounding the first field demonstration of television, consisting of a live program “built for entertainment value,” emceed by Betty Goodwin and featuring the Inkspots and café singer Hildegarde.

The National Broadcasting Company and RCA Experimental Television conducted the first demonstration of a “live” television program on November 6, 1936. This collection documents that first television performance, through joint press releases by Lenox Lohr and David Sarnoff and photographs by NBC photographer William Haussler. The demonstration was billed as “the result of tireless effort on the part of many men and the expenditure of huge sums over a period of many years… Our Program Department is learning an entirely new technique in continuity writing, make-up, staging, and a multitude of other details which this new art will demand. It is experimenting with commercial programs to determine the effectiveness of television to sell goods.” The fine collection of ten vintage photographs depicts early TV stars (including Betty Goodwin and Hildegarde), the first studio and dressing-room, and the first apparatuses for transmission in the RCA station on top of the Empire State Building. Type-written captions on the versos provide a detailed description of the entire process, from backstage make-up to the “final plunge into the air.” See Mount & List, 127.

A superb written and pictorial record of a modern scientific landmark event, in fine condition.

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