WINDOW DISPLAYS OF STETSON HATS, CIRCA 1930
JOHN B. STETSON COMPANY. Window Trims. No place: No publisher, circa 1930. Oblong quarto, staple-bound as issued, original printed green paper wrappers. $450.
First edition of this Stetson-issued guide to window merchandising, featuring 11 full-page photographic illustrations of Stetson hat displays from around the world.
This promotional publication was intended to help Stetson dealers create better window displays with their Stetson hats. This group of 11 photographs depicts real-life displays in Chicago, San Antonio, Johannesburg, Sydney, and a number of other locations. Perhaps most compelling is the sheer variety of hat styles providing a comprehensive picture of men's millinery in the 1930s.
Faint soiling to front wrapper. A handsome near-fine copy.