"ONE MAN OUT OF EVERY SO MANY PASSING ALONG THE STREET IS CERTAIN TO STOP AND BUY…"
KELLY, Fred C. Business Profits and Human Nature. How to Increase the First by a Knowledge of the Second. New York and London: G.P. Putnam's Sons, 1920. Octavo, original green cloth. $700.
First edition of this guide to taking advantage of human nature for maximum success in retail.
From lunchtime shoppers to watching the weather, this work offers a realistic guide to maximizing retail profits through the use of common sense, practical tricks, and a focus on human nature. The core of Kelly's method involves collecting data, tracking averages, and depending on the principle that customers will buy—one just has to be confident in their fully predictable behavior.