FIRST EDITION OF THE BETTY FURNESS WESTINGHOUSE COOK BOOK, INSCRIBED BY ACTRESS, PRODUCT PROMOTOR, AND CONSUMER ADVOCATE BETTY FURNESS
(FURNESS, Betty) KIENE, Julia. The Betty Furness Westinghouse Cook Book. New York: Simon and Schuster, (1954). Octavo, original green paper boards. $750.
First edition of this cookbook released by Westinghouse to promote the use of its modern kitchen appliances, inscribed by Westinghouse's star television product demonstrator, actress Betty Furness: "For Ruby Harwell—Best Wishes—Betty Furness."
Written in an era when Westinghouse was the most recognizable name in American home appliances and consumer electronics, this cookbook was written to help make the Westinghouse brand and Westinghouse's most famous product demonstrator, actress Betty Furness, a part of as many American homes as possible. It offers easy and familiar American-style recipes, each of which is practically guaranteed to turn out using a Westinghouse stove and refrigerator. This cookbook may have been part of a giveaway or a gift with purchase, but is quite scarce today, particularly signed by actress Betty Furness (who went on to become a consumer advocate and Democratic Party fixture).
Only light rubbing to extremities of book. A near-fine inscribed copy.