ORIGINAL 1935 MICKEY MOUSE GREETING CARD BY HALL BROTHERS (LATER HALLMARK)
(DISNEY STUDIOS) HALL, Joyce C. Mickey Mouse greeting card. [Kansas City, Missouri]: Hall Brothers, circa 1935. Rough tan paper, printed in black and red, measuring 23 by 19 inches; folded into a card, measures 4 by 5 inches, with original matching envelope. $850.
Wonderful 1935 Mickey Mouse birthday card, produced in a licensing deal between Disney and the founder of Hallmark.
Starting at 4 by 5 inches, the card gradually unfolds to reveal new illustrated panels until, completely unfolded, it reveals Mickey Mouse presenting a birthday cake. "Joyce C. Hall founder of Hallmark Cards became one of the first licensees for Walt Disney… In 1910 Hall left the Husker state and settled in Kansas City. With him, he had his life savings and an idea for a business that would sell a line of postcards. His venture was successful enough that several years later Hall’s brothers joined him and the business became Hall Brothers Company. Business boomed during World War I and by 1917 they started to produce their own line of greeting cards. In 1931 Hall Brothers Company (later Hallmark Greeting Cards and then Hallmark, Inc.) signed a licensing agreement with Walt Disney to produce greeting cards of all kinds. This relationship flourished for 24 years… In 1960 Hallmark returned to Disney, and also moved in to Disneyland, where they offered a line of greeting cards, postcards, wrapping paper, pocket calendars, and other items" (Disney History Institute). Envelope addressed: "To my Darling Roselyn." Greeting card inscribed: "Roses to a 'Rose' the fairest of the fairest. Alfred."
Wear to envelope, card lovely and fine.