"THOSE WHO ROLL UP THEIR SLEEVES AND REALLY TACKLE THE JOB OF SELLING, BEAT THE BUSHES FOR BUSINESS AND WORK UP AN HONEST SWEAT IN THE PROCESS, WILL CARRY OFF THE HONORS AND THE AWARDS": ORIGINAL MID-CENTURY SALES PROGRAM: STEVENS-DAVIS COMPANY'S MEN WHO SELL, 1949-50
STEVENS-DAVIS COMPANY. Men Who Sell. Chicago, Illinois: Stevens-David Company, 1949-50. Quarto, original pictorial paper wrappers: Prospectus and 13 issues of Men Who Sell, 12 issues of Sales Clinic; original embossed pictorial imitation leather binder. $550.
Original mid-century sales program detailing the best ways to present, overcome, and close, comprising 12 issues of Men Who Sell, a comprehensive course on sales, and an additional 12 issues of Sales Clinic, focusing on specific sales problems.
According the Prospectus (included), this 1949 sales course was intended to help salesmen "keep abreast of the fast-moving, dynamic profession of which [they] are a part." To that end, it features both tested sales methods as well as newer techniques and approaches. Originally mailed biweekly, the core of the program comprises 12 issues of Men Who Sell, each containing eight illustrated pages of tips, techniques, and anecdotes promoting successful salesmanship. The topics range from dealing with competition to warming up the disinterested buyer to overcoming money concerns. Supplementing Men Who Sell is a nuts-and-bolts program called Sales Clinic focusing on common problems with potential clients "What Do You Do When Your Prospect Says: 'We're Not Spending Any Money Right Now'?" and "What Is Your Strategy In Handling The Prospect Who Agrees With Everything You Say—And Still Won't Buy?". The 12 issues of Sales Clinic present here are Nos. A-D and Nos. 146-153 from 1951.
Men Who Sell and Sales Clinic issues very nearly fine, original binder near-fine with only light rubbing. A wonderful example of a mid-century correspondence sales course.